SofTEC started providing trade show registration services
in 1994 and has been improving the registration systems and services ever
Trade Show Registration Services:
Registration Services - Database generation, web registration,
badge and ticket design & production, pre-show mailing, etc.
Registration Services - Complete system for small to extremely
large shows. Split registration hotel/convention center linked to
central database. On-site registration badge and ticket printing.
Lead retrieval coding and lead retrieval systems for your exhibitors.
& Tickets - Fast printing, easy to read, detailed graphics,
bar coding, all go into making the SofTEC registration fully capable
for your show.
Retrieval - This is your exhibitors show, help them out
with a state-of-the-art lead retrieval system.
- Get the registration information when you need it in an easy,
Show Services - The jobs not done at the end of the show.
Keep your exhibitors and attendees interested for next year.
Select your interest areas and read about SofTEC's capabilities.
Call to discuss your needs or request a quote on-line and experience the
one-stop efforts for your Trade Show Registration needs.
Registration Services: Pre-show is probably
the most important time because if it isn't planned and done before the
show by the time the show starts it's just to late. The more you can get
done before the show the smoother the show goes once it starts. With full
and detailed planning before the show your exhibitors and attendees will
have a good feeling at the start of the show have a great outlook on attending
the show. Pre-show services include:
- Database Design: Get the right
information in a format that you can use. Make sure you are asking the
right questions to qualify your show attendees and to make it easy to
identify the different attendee types for your exhibitors.
- Pre-Show Registration:
On-line, email, fax, and mail, registration services to make it easy
for your attendees to sign up in advance of the show. This service is
most important for any successful show.
- Badge & Ticket Design: Are
your badges just plain badges or do they meet the needs of your exhibitors
and show management. Get your badges designed so it is easy for your
exhibitors to pick out who they are interested in talking to. Include
graphics on your badges that identify your show. Design admission tickets
to go with your special sessions and events, lunches, dinners, awards
ceremony, you name it. Use special tickets to draw attendees to certain
booths on the exhibit floor. And most important, pre-print all the badges
and tickets for pre-show mailing or print these badges and tickets out
instantly on site when the steps up to the registration booth.
- Pre-Show Badge & Ticket Printing &
Mailing: The best way to get your exhibitors
and attendees into the show without any delay at registration is to
pre-print their badges and tickets and mail them out just before the
show. SofTEC can handle this task for you along with stuffing additional
advertising material in the envelope to highlight special events at
the show that might be of interest to your attendees. Depending on the
number of exhibitors and attendees, pre-show mailing is a necessity.
Registration Services: On site is where all
the prior planning comes together. For registration systems you need something
fast and flexible that has the data immediately at hand and in an easy
to understand format so the temporary help can sit down and get to work
with minimal training. SofTEC's on-site registration system provides:
- Flexible & Fast Computer System: SofTEC
uses the number one multi user operating system, UNIX,
to provide the best and fastest service were it counts, on site. The
SofTEC system is custom programmed to meet your data entry needs and
tailored to print your badges and tickets at the press of a key.
- Easily support multiple registration sites -
Simultaneously! Take your registration services to
your attendees at their hotel by setting up satellite registration services
right in your block hotels and connect them to the central server over
a single phone line. This is not just a single computer but multiple
terminals and printers all over a single phone line. The system response
time will have you thinking the central server is right under your table.
This is the power of UNIX at it's best.
Split registration - no problem
Trade Show and Conference Facilities separated - no problem.
We can do it!
- Fast Badge & Ticket Printers:
After the verification and data entry, the exchange of money, and the
attendee's decisions as to what extra classes and events he/she wants
to sign up for, the last think an attendee wants to do is wait while
some printer from the dark ages is printing his badge and tickets. With
the SofTEC registration system there is no wait. We use the fastest
Zebra badge and ticket printers available. We spit badges and tickets
out at the rate of 6 inches per second (that's 1.5 badges/tickets per
second) and that's only ONE printer. Most systems will use 4 to 8 printers.
You do the math, that's a lot of badges and tickers per second. And
don't forget, not only do these printers print the individual and company
names but graphics on the badges as well. All of these badges and tickets
are custom designed for your show with your wording and graphics.
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Well, the ski is the limit here. You could have your trade show attendees
walking around with a gaggle of badges around their neck that would even
confuse the gate guard at the Pentagon or you can keep it clean and neat
with a well designed badge for identification and entry control. Tickets
are just as important and can save you $$$ as well as headaches if their
printing is linked to the attendee record in the database and printed
at the same time as the show badge.
Remember, Badges serve basically
- Entry Control:
Entry onto the show floor or entry into the different conference sessions.
The badge must be easily and quickly readable and the persons qualifications
for entry must be immediately apparent.
- Identification for Vendors:
A trade shows purpose is to marry up vendors and customers. The trade
show badge is the first introduction between the vendor and the customer
and thus must be easily read by the vendor. The vendor must be able
to quickly categorize the customer to make sure his presentation is
on track with the customers needs and doesn't waste the customers time
at the show. The badge must also have a barcode or mag-stripe on it
to make it easy for the vendor to capture the customer's critical contact
Also remember, after the show the
badges end up in the trash.
- Badges: Keep your costs down
and use plain white badge stock and print your graphics at the same
time the customer info is printed. Take a look at some of the sample
badges below to see what can be done. You can see that the graphics
and the badge info was printed at the same time. By using fast Zebra
badge printers the customer is not kept waiting for slow printing or
waiting for a batch of badges to print.
- Tickets: Just as badges control
access and provide information so do tickets.
Sample Ticket Pages: Take
a look at these sample badges and tickets. We can do different color
badges to help control entry into different classes or sessions. Let
us know what your needs are and we will design your badges and tickets
to suit your needs.
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Retrieval: Yes, SofTEC does provide
lead retrieval services to all the trade shows and conferences we support.
This is coupled with our on-site registration services and the many other
services that are available. We have supported very small shows/conferences
(hundreds of attendees, few exhibitors) to very large shows/conferences
(many thousands of attendees and hundreds of exhibitors). With all of
these, lead retrieval services have been included at no charge to the
signing company or show manager.
ask why you need to worry about lead retrieval, well, suffice to say it's
a very important service to provide your exhibitors. Your exhibitors need
the lead retrieval service to collect and process the attendee/visitors
information in a fast and orderly manner so the exhibitor doesn't have
to interrupt that first meeting with a prospective customer and go through
the name, address, ..., phone, drill. He should just either jot the attendee's
badge number down or scan the attendee's badge with a laser scanner and
get on with developing a connection with his new prospective customer.
- "Low Tech" Lead Retrieval:
The "Low Tech" solution provides the exhibitor with simple
multi-part card forms for jotting down the attendee's badge number along
with any marketing codes he wants associated with that particular attendee.
The exhibitor them turns in the top copy of the multi-part card form
at the Lead Retrieval counter for data input and report printing. The
report provides the name, address, etc info of the attendee along with
the additional lead codes the exhibitor might have written down with
the attendee number. These reports are then passed back to the exhibitors
on a daily basis. A final wrap-up report can be provided at the end
of the show or the final report can be emailed to the exhibitor. The
attendee info can also be provide back to the exhibitor on disk if they
desire for integration into their lead tracking system. This "Low
Tech" solution is inexpensive, easy to implement, and provides
the exhibitors all the information they need to track leads at the show.
- "High Tech" Lead Retrieval:
The "High Tech" solution consists of laser scanners that record
the attendee information and either store the attendee information for
later download and/or print the attendee information at the time of
scanning for the exhibitor. These systems are more expensive that the
"Low Tech" solution and provide a more "High Tech"
solution to the lead retrieval service than the paper and pencil approach
of the "Low Tech" solution. The services of providing the
exhibitors leads on disk is also available with this solution. Because
this solution requires a bar code (1D or 2D) be available for scanning,
you need to consider this when designing the attendee badge. Most 1D
bar codes may be placed on the main attendee badge without interfering
with the appearance of the badge. The larger 2D barcode may need to
be printed on the next badge after the main badge and then folded over
in the badge holder and be visible through the back of the badge holder.
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Every show manager always asks
the question "What are the numbers?" and they ask that question
about a zillion times during a show. Don't worry, we are ready for that
question as well as many others concerning the registration data of a
show or conference. We know how important those numbers are and we guard
them closely. We will not release any numbers to anyone except the show
manager or our registration point of contact. The "numbers"
are protected on the registration system through a special login &
password combination that is not released to anyone. It's your data and
we treat it that way. We guard and protect the data as if it were our
We can also provide up-to-the-minute class rosters or reports
on the number of attendees signed up for that special awards luncheon
or the golf outing that you are leading. We can do this whenever it is
needed without interrupting the flow of the registration process.
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Show Services: Before you leave
the exhibit hall we will hand you a diskette of your on-site database
in a format that is readable by you and your home system. We will also
provide detailed reports on the data for your use based on your stated
requirements. We can further analyze and break down you data and provide
written and graphical reports on your show attendance for your use and
review. Best of all, we can be ready to do it again next year for you,
your exhibitors, and your show and conference attendees.
us a call and let's talk about your needs or fill out our on-line request
for a quote. If we do your show you are really going to like our Christmas
basket, don't miss it!
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